The Hindu·5 min read·medium
The global journey of Madras Checks, from Chennai to Dior
B
Barry Rodgers
✦AI Summary
The article traces the history of Madras checks, a traditional textile from Chennai, and its evolution into a global fashion staple. It highlights efforts by local artisans to reclaim the craft's authenticity against mass-produced imitations.
My introduction to Madras checks came during an unhurried walk along Velankanni beach in 2010, when my family had travelled there to visit the shrine. What caught my eye was the effortless elegance of the checked lungis worn by many of the men walking along the sand. The cloth had a remarkable lightness. I remember remarking that it would make a rather handsome shirt.
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