The Hindu·3 min read·medium
The Hyderabad startup making recycling as easy as home delivery
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Prabalika M. Borah
✦AI Summary
Hyderabad-based startup Goodeebag is applying logistics principles to the collection of recyclable dry waste from households. The company incentivizes users to recycle by offering points redeemable at grocery stores, aiming to formalize the reverse logistics chain for household waste.
After several years in logistics, Abhishek Agarwal found himself asking a simple question: why is India so good at delivering products to consumers but so poor at collecting them once they are discarded?
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