The Indian Atelier Behind Dior, Prada and Fendi Launches Its Own Line
.jpg&w=3840&q=75)
Indian textile house Chanakya International is launching its own luxury brand, Chorus, after decades of supplying embroidery to major fashion houses like Dior and Prada. The brand, founded by Karishma and Avantika Swali, aims to translate traditional Indian craft into a global luxury label.
For four decades, Indian textile house Chanakya International has produced some of the world’s most intricate embroidery for houses including Dior, Prada, and Fendi. Its most visible moment came in 2023, when Chanakya’s artisans brought their craft to Dior’s pre-fall show at Mumbai’s Gateway of India. Now, the Mumbai atelier is attempting something far rarer: transforming from one of fashion’s most influential makers into a global brand in its own right.
Get the full story
Sign up for Headlinne to unlock AI insights, political bias analysis, and your personalized news feed.
Create free accountAlready have an account? Sign in