Hacker News·5 min read·medium
The Meme Factory: The Indonesians Making Money Off Facebook Outrage
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AllForAll✦AI Summary
Indonesian social media users are monetizing Facebook engagement by creating and managing politically charged meme groups targeting Western audiences. These creators often use AI-generated content to drive clicks and ad revenue without having any actual interest in the political movements they promote.
Exclusive: Adira says she doesn't know much about the countries she targets — or even their leaders. She's just looking for payouts from Meta, which rewards engagement.
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