The Hindu·3 min read·hard

The Omnichannel Execution Gap: New Global Study by Anchanto Reveals Confidence Is Outpacing Operational Maturity

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The Omnichannel Execution Gap: New Global Study by Anchanto Reveals Confidence Is Outpacing Operational Maturity
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A new study by Anchanto and Demand Metric reveals an 'Omnichannel Execution Gap' where enterprise brands struggle to align operational maturity with their digital commerce ambitions. While AI is a priority, the report emphasizes that disconnected systems and manual workflows remain significant barriers to success.

SINGAPORE , Aug. 12, 2026 /PRNewswire/ -- Anchanto today released The State of Omnichannel Commerce 2026/202 7 , a new global study conducted with Demand Metric examining how enterprise brands and retailers are managing the growing complexity of modern commerce.

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