The Atlantic·4 min read·medium

The Problem With The Odyssey ’s IMAX Hype

W
Will Gottsegen
The Problem With The Odyssey ’s IMAX Hype
AI Summary

Christopher Nolan's new film, 'The Odyssey', is the first commercial feature shot entirely with IMAX cameras, but most theaters cannot project the film in its intended format. The article critiques the marketing hype surrounding the IMAX experience when the majority of audiences will see a cropped version.

Melinda Sue Gordon / Universal Pictures / Everett Collection July 16, 2026, 7:24 PM ET Share Save This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here.

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