bandt.com.au·3 min read·medium
The Real Cost Of Being Everywhere
A
Arvind Hickman
✦AI Summary
This op-ed argues that traditional engagement metrics like likes and comments are no longer reliable indicators of brand success on social media. It suggests that passive consumption and 'views' have become the dominant, albeit harder to measure, form of user interaction.
In this op-ed, Bread Agency co-founder Amaury Treguer says the days of engagement metrics being a marker of success on social media are over. But is it time to welcome back 'views'.
technologybusinessculture
✦
Get the full story
Sign up for Headlinne to unlock AI insights, political bias analysis, and your personalized news feed.
Create free accountAlready have an account? Sign in