The Hindu·3 min read·medium
The Trade Desk Unlocks Activation of Convenience Store Retail Data for Digital Advertising in Japan
C
cuelive
✦AI Summary
The Trade Desk has integrated purchase data from 7-Eleven Japan into its advertising platform, allowing brands to target digital ads based on real-world shopping behavior. This partnership provides advertisers with access to data from 28 million app members across various digital channels.
Enabling integration of purchase data from approximately 28 million 7-Eleven App members on the DSP
businesstechnology
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