The Atlantic·5 min read·medium
The Weird State of the Influencer
E
Ellen Cushing
✦AI Summary
The influencer industry has matured into a legitimate but precarious profession, with millions of Americans now earning income through online content creation. However, the field faces challenges including market oversaturation, reliance on ragebait for engagement, and the disruptive influence of AI-generated advice.
Social-media creators have never been more important, or more hated.
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