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The Hindu·3 min read·medium

The WhatsApp generation made today’s BJP; the Instagram generation is challenging it

V
Varghese K. George
The WhatsApp generation made today’s BJP; the Instagram generation is challenging it
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This opinion piece explores the generational divide in Indian politics, contrasting the 'WhatsApp generation' that supports the BJP with the 'Instagram generation' that is increasingly critical of it. It argues that the BJP struggles to engage with younger voters who prefer different social media platforms.

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The WhatsApp generation were Hindutva natives while the Instagram generation is insurrectionary. The BJP has had the toolkit to tame the WhatsApp universe and make it dance to its tune; in the Instagram universe, the BJP is like a deer in the headlights, left with nothing other than brute force in response.

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