Quartz·2 min read·medium

There’s a job contemplating the future of Hershey’s Kisses—a great sign for America

Scott Smith
AI Summary

The hiring of a 'Foresight Activation' manager at Hershey indicates that major corporations are increasingly prioritizing long-term strategic planning. This trend reflects a broader corporate focus on innovation and future-proofing.

Every month or two, out of professional curiosity, I do a trawl of LinkedIn and a few other job sites to see who is hiring for positions in the field of foresight, futures research, innovation, and other fields related to my area of practice. In my usual rounds last week, I came upon a posting for a Senior Manager, Foresight Activation at that most venerable of American chocolatiers, Hershey. I did what I usually do when I come across such a job: I post it to my network on Twitter.

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