Global Drinks Intel·1 min read·easy
Treasury Wine Estates kicks off global marketing for Matua
✦AI Summary
Treasury Wine Estates has launched a global marketing campaign for its Matua wine brand featuring New Zealand television personality Aesha Scott. The 'Start Something Fresh' campaign utilizes social media-first content to reach a wider audience.
Treasury Wine Estates has hired New Zealand television personality Aesha Scott to front a worldwide campaign for wine brand Matua. Scott features in an advert (below) and a series of social media-first content for the ‘Start Something Fresh’ activati... [1418 chars]
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