The Hindu·3 min read·easy
Tribal farmer producer company from Idukki launches drinking water brand ‘Anjunad'
S
Sandeep Vellaram
✦AI Summary
A tribal farmer producer company in Idukki, Kerala, has launched its own drinking water brand, 'Anjunad,' to empower local tribal communities. The initiative aims to eliminate middlemen and ensure fair market prices for products sourced from the Anchunad hills.
A tribal farmer producer company, Girijyothi Farmer Producer Company , based in Marayur hills in Idukki has launched a new packaged drinking water brand named “Anjunad.” The Girijyothi Farmer Producer Company is an initiative of the High Range Development Society and comprises over 700 tribal farmers from the Anchunad hills.
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