The Hindu·2 min read·easy
TTDC launches ₹99 chicken biriyani amid rising restaurant prices
T
The Hindu Bureau
✦AI Summary
The Tamil Nadu Tourism Development Corporation (TTDC) has introduced a promotional ₹99 chicken biriyani at select locations to attract customers amidst rising food inflation. The initiative aims to maintain affordability through optimized kitchen operations and standardized procurement.
At a time when restaurants across Tamil Nadu are raising menu prices citing soaring LPG costs and rising raw material prices, the Tamil Nadu Tourism Development Corporation (TTDC) has taken a different route, offering chicken biriyani at just ₹99 at its restaurants every weekend, in a bid to attract more visitors.
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