Goal.com·3 min read·medium
'Turning strangers into friends' - FIFA's World Cup final had Shakira, Justin Bieber and Donald Trump, but soccer got lost in the spectacle
T
Tom Hindle
✦AI Summary
The 2026 World Cup final in New Jersey was marked by a heavy focus on American-style spectacle and celebrity appearances, which some critics felt overshadowed the sport itself. The event highlighted the tension between FIFA's commercial ambitions and the traditional football experience.
FIFA's 104th and final Super Bowl delivered plenty of American pomp and circumstance, yet seemed to forget about the soccer
sportsculturebusiness
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