Variety·1 min read·medium
Versant Plans to Acquire Full Swing for $530 Million
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Brian Steinberg
✦AI Summary
Versant Media has announced plans to acquire Full Swing, a sports technology company specializing in simulation software, for $530 million. This move reflects a broader trend of media companies diversifying their revenue streams through sports-related technology.
The New York Times Co. has games. Disney has theme parks. And Versant Media has golf. In an era when more traditional media companies are looking beyond the usual flows of revenue, Versant on Monday unveiled plans to purchase Full Swing, a sports technology firm that lets customers, coaches and athletes make use of simulations [...]
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