Digiday·4 min read·hard
W3C Attribution API prompts debate over web measurement future
R
Ronan Shields
✦AI Summary
The W3C is reviewing a proposed Attribution API designed to measure advertising performance without relying on cross-site tracking. The proposal has sparked debate among industry stakeholders regarding governance and the future of privacy-preserving web measurement.
The World Wide Web Consortium’s proposed Attribution API has entered one of the most significant phases of its development, with the specification now open to broader industry review as industry stakeholders weigh its implications for privacy-preserving advertising measurement.
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