Search Engine Journal·9 min read·medium

What Opting Out Of Google's AI Search Features Means Now

M
Matt G. Southern
What Opting Out Of Google's AI Search Features Means Now
AI Summary

Google is introducing a new Search Console setting that allows website owners to opt out of having their content included in AI Overviews and generative AI features. This change follows regulatory pressure in the UK and presents publishers with a difficult trade-off between AI visibility and potential traffic loss from features like Top Stories.

Google's AI search opt-out is rolling out as Top Stories appear inside AI Overviews. What the control covers and what businesses can measure before deciding.

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