BBC·3 min read·medium
What Sky buying ITV could mean for your favourite shows
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✦AI Summary
Sky is reportedly in talks to acquire ITV's media and entertainment business, aiming to create a commercial streaming rival to Netflix and Disney Plus. Experts suggest that while the deal is significant, legal requirements will keep major ITV content free-to-air for the foreseeable future.
Image source, ITV Image caption, Love Island, hosted by Maya Jama, is said to generate ITV's biggest 16 to 34 audience
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