TechCrunch·3 min read·medium
WhatsApp is testing a new folder for messages from large businesses
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Ivan Mehta
✦AI Summary
WhatsApp is testing a new 'Offers & Updates' folder to automatically categorize messages from large businesses. The feature aims to reduce inbox clutter for users while helping businesses organize their communications.
During Meta’s Q2 2026 earnings call, Mark Zuckerberg said that other revenue in the family of apps segment crossed $1 billion, largely thanks to WhatsApp paid messaging and subscriptions.
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