BBC News·3 min read·easy
Why Beckham was face of World Cup in the US
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Shaimaa Khalil
✦AI Summary
David Beckham has become a central marketing figure for the World Cup in the United States, appearing in numerous high-profile advertising campaigns. His broad appeal across demographics has made him a unique bridge between sports, entertainment, and business.
Image source, Getty Images Image caption, David Beckham visited the England squad in Miami before their World Cup quarter-final, where he was presented with his legacy cap
sportsentertainmentbusiness
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