Awful Announcing·3 min read·medium
Why Paramount is keeping Conor McGregor's UFC return off CBS
M
Manny Soloway
✦AI Summary
Paramount has opted to keep high-profile UFC events, including Conor McGregor's return, exclusive to the Paramount+ streaming service rather than simulcasting on CBS. The strategy prioritizes driving platform subscriptions over maximizing free-to-air viewership.
Conor McGregor’s marquee return to the UFC is the latest UFC event to stay behind the Paramount+ paywall.
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