Why the AI industry is betting on Forward Deployed Engineers

The Indian enterprise AI sector is shifting focus from model capability to 'Forward Deployed Engineers' who can integrate AI into complex business workflows. Despite high adoption rates, many companies struggle to generate transformative financial value due to limited budget allocation.
A founder I spoke with last month had just launched a customer-facing AI agent. His problem was not the model. The model was fine. The problem was that the agent behaved unpredictably in a live customer environment, where even an occasional mistake carried real commercial consequences. His question was not “which model should we use.” It was, “why is making AI work inside a real business so much harder than building it?”
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