The New York Times·2 min read·medium
Why U.S. prodigy Cavan Sullivan, 16, was picked to wear Adidas’ newest boot innovation first
✦AI Summary
Adidas has selected 16-year-old soccer prodigy Cavan Sullivan to debut their latest footwear innovation. The move highlights the brand's strategy of leveraging young talent to showcase new product technology in high-profile sports settings.
There was so much about Cavan Sullivan’s performance to capture attention that, for many watching, his brightly coloured footwear may barely have registered. After all, as the recently concluded World Cup has taught us, pink boots have become nearly ... [3608 chars]
sportsbusinessculture
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