BBC News·3 min read·medium
Why Wimbledon is serving Indian ice cream and Bollywood beats
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✦AI Summary
Wimbledon is actively expanding its reach in India by incorporating local cultural elements, such as Indian ice cream and Bollywood-themed content. This strategic shift aims to grow the tournament's audience in a cricket-dominated market.
Image source, Getty Images Image caption, Jannik Sinner's win over Alexander Zverev in the men's final reportedly drew some 2.7 million livestream viewers in India
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