The Hindu·4 min read·medium
With CJP getting millions of followers, Kejriwal changes messaging style
N
Nikhil M Babu
✦AI Summary
Following the rise of the 'Cockroach Janta Party' on social media, AAP leader Arvind Kejriwal has shifted his digital strategy to use vertical, unedited Instagram reels. This change in messaging style has resulted in significantly higher engagement, particularly with younger audiences.
Within 24 hours of the Cockroach Janta Party (CJP) being formed and gathering million of followers online, the Aam Aadmi Party (AAP) chief Arvind Kejriwal made an important shift in his messaging.
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