The Hindu·2 min read·easy
Woolmark Company to focus on sports and casual wear segments
T
The Hindu Bureau
✦AI Summary
The Woolmark Company is actively promoting the use of Merino wool in India's sportswear and casual wear sectors. By collaborating with local startups and manufacturing clusters, the company aims to diversify wool's application beyond traditional formal wear.
The Woolmark Company is encouraging use of wool in sportswear and casual wear production in India, said Ajay Pradhan, its India country manager.
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