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GeekWire·2 min read·medium

Xbox at a crossroads: 25 years later, Microsoft is done playing around - GeekWire

T
Todd Bishop
Xbox at a crossroads: 25 years later, Microsoft is done playing around - GeekWire
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Microsoft is re-evaluating its Xbox division strategy as it faces pressure to increase profitability 25 years after the brand's inception. The company is shifting its focus toward sustainable financial performance.

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Xbox at a gamescom briefing in 2014. Microsoft is pressing its games division to turn a profit. (Microsoft Photo) In 2007, Microsofts Xbox 360 consoles started dying overheating until three lights o…

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