The Hindu·3 min read·medium
Xiaomi to sell large home appliances under Mijia sub-brand in India
T
The Hindu Bureau
✦AI Summary
Xiaomi is expanding its Indian market presence by launching large home appliances under its Mijia sub-brand. This move aims to integrate these appliances into the company's broader 'Human × Car × Home' ecosystem strategy.
Chinese smartphone maker Xiaomi on Friday (August 7, 2026) announced its foray into large home appliances ecosystem in India under its home and lifestyle sub-brand Mijia. It already sells air purifiers and robotic vacuum cleaners under the home category. Going forward, their home and lifestyle products will carry the Mijia by Xiaomi branding in India.
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