You can’t ignore Google Zero anymore
The Vergecast discusses the 'Google Zero' phenomenon, where Google's search engine provides direct answers that reduce traffic to external websites. The episode explores how publishers are reacting to this shift and the broader implications for the web's economic model in the age of AI.
The web and Google once had a deal: Google collects data and indexes webpages and in exchange sends oceans of traffic to websites. The deal wasn’t perfect and certainly made Google more money than it made the websites, but it worked for a long time. Now, however, the deal seems to be dead. And the web is being forced to reckon with what happens when the Google traffic dries up.
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